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Princess cut diamond in AustraliaA princess cut diamond is currently very popular thanks to its contemporary square look. 
First created back in the Seventies, and currently the second most popular cut of diamond, princess cuts are also known as "square modified brilliant". Two factors keep the prices of a princess cut diamond roughly in line with the ever-popular round brilliant cut: firstly, diamond cutters can generally create a larger stone from a rough diamond and thus get excellent value for their money, but secondly, the diameter of a princess cut diamond will be less than that of an equal round brilliant in carat terms. As diameter is an important visual factor for consumers, this moderates the price of the princess cut. 
Researching diamond information online is increasingly popular and easy with a large number of fairly impartial sources available. Purchasing online might be thought of as a bit risky by many, but certification from reputable diamond appraisers and laboratories can help in this regard. Many online merchants provide light analysis which can help with a decision too. However, in any industry, there are dodgy companies and it is advisable to rely on solid word of mouth recommendations and/or large and reputable companies. Many will happily ship to Australia and offer insurance and reasonable return policies. 
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